Betfair acquires Blue Square Bet

 

After announcing in January that it was to conduct a review into its Blue Square Bet enterprise, land-based and online gambling operator Rank Group has now sold  certain assets including the customer database for its virtual sportsbetting business to rival Betfair.

 

The agreement worth £5 million will see all Blue Square Bet customers automatically redirected to Betfair from today where they can access a full suite of  sportsbetting and gaming products while additionally receiving a promotional welcome offer.

 

“The acquisition is consistent with Betfair’s strategy of focusing on regulated markets and growing its sportsbook and gaming operations alongside the exchange,” read  a statement from Betfair.

 

Maidenhead-based Rank is also the firm behind online bingo domain MeccaBingo.com and the bricks-and-mortar Grosvenor Casinos chain and declared in January that Blue  Square Bet was continuing to generate an operating loss in the ‘highly competitive sportsbetting market’.

 

“Rank intends to focus its resources on further developing Grosvenor Casinos and Mecca as multi-channel brands meeting customer needs in gaming-based entertainment via  venues, online and through mobile devices,” read a statement from Rank.

 

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