West Brom ends Bodog sponsorship agreement

29May 2012

Bodog, Logó

English Premier League football side West Bromwich Albion has ended its shirt sponsorship deal with online gambling firm Bodog Europe only halfway through a two-year arrangement.
The rumoured seven-figure deal, which was unveiled in late-June, was described at the time as the largest in the club’s 133-year history and saw the logo for Bodog replace that of emergency domestic repair service HomeServe on the team’s home and away shirts.

“We have enjoyed a wonderful relationship with Bodog,” said Mark Jenkins, Chief Executive Officer for West Bromwich Albion.

“It is a vibrant brand and has been a pleasure to work with over the course of what has been an important season in the club’s history.”

West Bromwich Albion stated that its agreement with Bodog is set to end on May 31 in favour of a ‘new club sponsor’. The club declared that it had enjoyed an ‘excellent working relationship’ with the operator behind the online casino and sportsbook at Bodog.co.uk while its supporters had benefited from a ‘Baggie of the Month' competition to win VIP match tickets as well as many betting initiatives’.

“The mutual decision to part company with Bodog was not an easy one for the club based on the fact we were very happy with our relationship,” said Adrian Wright, Sales and Marketing Director for West Bromwich Albion.

“However, the club has been presented with an attractive new opportunity and Bodog was more than happy to accommodate our request to step aside and enable us to pursue a different avenue.”

“We have very much enjoyed working alongside West Bromwich Albion during another successful season for the club as well as teaming up once again with Roy Hodgson,” said Ed Pownall, Public Relations Director for Bodog.

“We would like to thank the fans, the club and the playing staff and wish them and the new club sponsor all the best for the future.”